CPV Digital is a predatory marketing and paid traffic agency. The project was developed at the very beginning of the company's story.
One of the agency's core focuses is structuring and implementing an effective sales funnel, with the goal of increasing their clients' sales at the lowest possible cost.
The challenge in this project was to visually translate the company's objectives, considering that the brand's main touchpoints are entirely digital.
The logo was built around the idea of digital activation buttons, paired with typography that carries the same attributes. Starting from the premise of a digitally native brand, a color palette based on neon green and dark gray was chosen.
Visual identity elements were developed to translate the brand's core objectives — the sales funnel, and ascending lines representing the company's mission: to grow their clients' results.
The result is an identity that feels native to the digital world — sharp, purposeful, and built to perform.
Every visual decision reflects what CPV Digital promises its clients: growth, precision, and results.
