In June 2024, the partners behind Smoking Aces reached out to help build their new business: a smoke shop that also offers nightlife experiences. They had a very open approach to design — particularly around colors and shapes — bringing just one reference: a three-dimensional style logo they liked.
Based on the target audience, I suggested using the abbreviation "SMKG" as a modern, direct way to represent the brand. This choice follows current trends and gives the identity a distinctive edge.
Based on the target audience, I suggested using the abbreviation "SMKG" as a modern, direct way to represent the brand. This choice follows current trends and gives the identity a distinctive edge.
The final result translates the Smoking Aces vision into a bold, contemporary look. The "SMKG" mark stands out as strong and memorable — connecting with the right audience and reinforcing exactly what the brand is about.
